According to a research conducted by IDG, businesses are relying now more than even on cloud computing to achieve business growth. A report by Gartner states that by 2018, at least 30% of companies in the service sector will move their enterprise resource planning ( ERP ) applications to the cloud.
As the cloud service sector continues to mature, the one-fits-all approach no longer applies to the industry. Strategic IT advancements continue to have a profound impact on business development, yet, the pressing need of innovation changes the way tech-driven companies operate. The need of personalisation of cloud services has created a market where the cloud strategy and IT initiatives are aligned closely to the goals of the business.